Many webmasters, business owners and marketing folks are sometimes more concerned about saving money than making it. Ever heard the expression, Penny wise, pound foolish? Save a buck today, lose two or three tomorrow. That is what happens when you try to optimize your own website and do not know what you are doing. You are likely going to fail or you will not be patient long enough to wait for the results you hope to get.
Often many times I have seen people that dont take the time to truly understand how search engine optimization works, try to rush it or have unrealistic expectations and then vow that SEO does not work. I can assure you that search engine optimization is one of the most cost effective and best return driven mediums to drive targeted visitors to your website. But is there a time when you can, and should, optimize your own website? Yes. There may be times when performing the SEO work on your site is to your advantage.
The obvious time to optimize your own website is when you have taken the time to learn it on your own and have ample time to perform the on site optimization and ongoing link building and reporting efforts. Youve studied it long enough and youve experimented enough with the tools that you can make it happen. Im not talking about having read one e-book written in 1995. Im talking about having actually tested some of the things that youve learned and you understand SEO well enough to employ its mysteries without giving up when things dont go right. Because, inevitably, your first efforts are going to appear to fail; they actually may be succeeding, but you just wont see the results for a while.
But is there ever a time when performing the SEO work on your site might be to your advantage even if you are not familiar enough with the principles at work? Maybe. Its OK to perform small tweaks to your websites SEO when youve gained enough knowledge to understand what those tweaks mean. For instance, if you see that a page is missing title attributes on its internal navigation links. If you understand the value of those attributes then you can add them to your links and be done.
Before you try to fix any optimization issues with your own site you should have it evaluated by a professional SEO firm and determine which tweaks you can do yourself and which ones you should pay a professional for. Its possible that hiring a professional SEO company to handle the big issues with your site will also lead you to have that firm take care of the smaller issues at the same time. You may be able to handle those yourself, but since you’ve got the mechanic under the hood you can have him change the oil too.…Continue Reading...
Viral marketing is a very effective way to drive traffic to your website and gain exposure for your brand. What exactly is viral marketing ? When one of your promotional pieces gets linked to, passed around, and spreads with a life of its own, it has gone viral. In order for something to do this, it has to be of interest to a lot of people. It can offer great value, be shocking, funny or controversial. The idea is to grab the interest of a few people who will want to share your material with a few more and so on.
Here are some viral marketing examples to better help explain.
1) Funny videos are a great method to use for viral marketing because video sharing is so popular today. Funny or weird videos get shared among friends and posted on blogs and get seen by a lot of eyes. Insert your brand or a link to your website into the video and you have one good example of viral marketing. Remember that your video needs to be unique in some way. There is a lot of competition out there and an average video will not get very much attention.
2) Hotmail is often used as the classic example of viral marketing. When they started giving away free email addresses, everyone who used their service also advertised it because a link to Hotmail was automatically included at the bottom of every email sent. More and more people saw the link, clicked it and signed up for a free email address. All these new users then sent out the Hotmail link with every email they sent and so on.
3) Giving away free ebooks or short reports is another viral marketing example that is pretty popular today. The free report contains advertisements for your website with links back to it. You give the report away and let everyone know they can also give the report away to their friends and subscribers. Pretty soon your free report has a wide circulation and your website gets a lot of free publicity.
4) Posting gossip or rumors on your blog can sometimes go viral as can posting controversial statements. This is also called link baiting. The purpose is to create a buzz that gets people talking about your post and linking to it. All those web hits and backlinks will be good for your business as long as you do it right. You have to be careful about stirring controversy or making statements that are untrue because it might blow up in your face and even hurt your business.
5) Viral marketing failures are not uncommon even among big businesses with huge advertising budgets. It is difficult to predict what will take off and what will be a flop. There are many good viral marketing examples you can learn from such as Burger King’s Subservient Chicken video and Blendtec’s “Will it Blend?” videos. These were successful in part because they were interactive and unique.
Remember also to make your video or report easy to be shared. Allow your videos to be embedded on other websites and let your reports be freely shared. For the average webmaster the point to keep in mind is to over deliver on value whether it is in the form of a hilarious video or an informative report. Create something that people can’t wait to share with their friends and you will have a viral marketing success on your hands.
If you are looking for an effective SEO specialist in Perth, reach out to Perth Digital Edge! …Continue Reading...