Many webmasters, business owners and marketing folks are sometimes more concerned about saving money than making it. Ever heard the expression, Penny wise, pound foolish? Save a buck today, lose two or three tomorrow. That is what happens when you try to optimize your own website and do not know what you are doing. You are likely going to fail or you will not be patient long enough to wait for the results you hope to get.
Often many times I have seen people that dont take the time to truly understand how search engine optimization works, try to rush it or have unrealistic expectations and then vow that SEO does not work. I can assure you that search engine optimization is one of the most cost effective and best return driven mediums to drive targeted visitors to your website. But is there a time when you can, and should, optimize your own website? Yes. There may be times when performing the SEO work on your site is to your advantage.
The obvious time to optimize your own website is when you have taken the time to learn it on your own and have ample time to perform the on site optimization and ongoing link building and reporting efforts. Youve studied it long enough and youve experimented enough with the tools that you can make it happen. Im not talking about having read one e-book written in 1995. Im talking about having actually tested some of the things that youve learned and you understand SEO well enough to employ its mysteries without giving up when things dont go right. Because, inevitably, your first efforts are going to appear to fail; they actually may be succeeding, but you just wont see the results for a while.
But is there ever a time when performing the SEO work on your site might be to your advantage even if you are not familiar enough with the principles at work? Maybe. Its OK to perform small tweaks to your websites SEO when youve gained enough knowledge to understand what those tweaks mean. For instance, if you see that a page is missing title attributes on its internal navigation links. If you understand the value of those attributes then you can add them to your links and be done.
Before you try to fix any optimization issues with your own site you should have it evaluated by a professional SEO firm and determine which tweaks you can do yourself and which ones you should pay a professional for. Its possible that hiring a professional SEO company to handle the big issues with your site will also lead you to have that firm take care of the smaller issues at the same time. You may be able to handle those yourself, but since you’ve got the mechanic under the hood you can have him change the oil too.…Continue Reading...
Viral marketing is a very effective way to drive traffic to your website and gain exposure for your brand. What exactly is viral marketing ? When one of your promotional pieces gets linked to, passed around, and spreads with a life of its own, it has gone viral. In order for something to do this, it has to be of interest to a lot of people. It can offer great value, be shocking, funny or controversial. The idea is to grab the interest of a few people who will want to share your material with a few more and so on.
Here are some viral marketing examples to better help explain.
1) Funny videos are a great method to use for viral marketing because video sharing is so popular today. Funny or weird videos get shared among friends and posted on blogs and get seen by a lot of eyes. Insert your brand or a link to your website into the video and you have one good example of viral marketing. Remember that your video needs to be unique in some way. There is a lot of competition out there and an average video will not get very much attention.
2) Hotmail is often used as the classic example of viral marketing. When they started giving away free email addresses, everyone who used their service also advertised it because a link to Hotmail was automatically included at the bottom of every email sent. More and more people saw the link, clicked it and signed up for a free email address. All these new users then sent out the Hotmail link with every email they sent and so on.
3) Giving away free ebooks or short reports is another viral marketing example that is pretty popular today. The free report contains advertisements for your website with links back to it. You give the report away and let everyone know they can also give the report away to their friends and subscribers. Pretty soon your free report has a wide circulation and your website gets a lot of free publicity.
4) Posting gossip or rumors on your blog can sometimes go viral as can posting controversial statements. This is also called link baiting. The purpose is to create a buzz that gets people talking about your post and linking to it. All those web hits and backlinks will be good for your business as long as you do it right. You have to be careful about stirring controversy or making statements that are untrue because it might blow up in your face and even hurt your business.
5) Viral marketing failures are not uncommon even among big businesses with huge advertising budgets. It is difficult to predict what will take off and what will be a flop. There are many good viral marketing examples you can learn from such as Burger King’s Subservient Chicken video and Blendtec’s “Will it Blend?” videos. These were successful in part because they were interactive and unique.
Remember also to make your video or report easy to be shared. Allow your videos to be embedded on other websites and let your reports be freely shared. For the average webmaster the point to keep in mind is to over deliver on value whether it is in the form of a hilarious video or an informative report. Create something that people can’t wait to share with their friends and you will have a viral marketing success on your hands.
If you are looking for an effective SEO specialist in Perth, reach out to Perth Digital Edge! …Continue Reading...
Do you need to get an edge over your competitors? Do you want to make sure that your website ranks highly on search engine result page? Are you seeking a good Perth SEO company?
Reach out to Perth Digital Edge for Perth search engine optimisation!
It is a fact of life that online marketing is getting more competitive and that the old days of just having a nice looking website are over.
Finding a good Search Engine Optimisation (SEO) expert can make the difference between your website ranking highly on Google and other search engines, ranking poorly and losing your clients.
Let’s look at some of the most effective ways an expert will use to optimise your website and make sure it will rank highly.
- You must include impactful and relevant content.
All search engines consider a wide range of factors when they decide on how relevant is your website and content.
Content which isn’t totally relevant to the searcher’s enquiry will most likely never show up in the search engine results (SERPs). This is one reason why it is vital to optimise every page of your website.
A search engine such as Google is constantly refining ways to search for what the user is looking for in order to give an accurate improved result for that search.
It is important to update your contents regularly and feature relevant and quality topics.
They need to see how closely your website’s content matches a search which someone is conducting.
An SEO Company in Perth will be able to advice on making sure your website is full of impactful and relevant content.
2. Utilize Video Content
YouTube is an example of how important video content is as a content medium. It reaches over a third of all internet users – that’s over a billion people!
Due to its unbelievable popularity, video content on your website has become a must! It is now a part of the search made complex algorithms used by Google to decide on a webpage’s ranking.
An SEO Perth expert can help you find an effective mix of keywords, video, text, and promotions. Your video content will make a big difference to your website’s traffic!
3. Your website needs to be easily accessible.
If your website is hard to access and navigate is will rank low on search engine results and suffer from lower user popularity.
The process of finding and using your website needs to be as easy as possible.
If you can improve loading times, and ensure that accessing and navigating your website will reach user expectations, your search results and conversion rates will improve.
There are various Perth Search Engine Optimisation companies who will be able to assist you with this.
4. Use relevant keywords.
This may seem like an obvious point to make, but it is vital that your site incorporates all of the industry keywords throughout.
In order to have a well-optimised website these keywords need to be used as often as organically possible, but how you place them is hugely important to how your site ranks.
An SEO expert will be able to advise on how to organise this, but the industry keywords need to be used in titles, headings, descriptions, URL/domain names and content.
If you are looking for an effective SEO specialist in Perth, reach out to Perth Digital Edge!
In order to get the best search engine rankings and improve the performance of your website, you should optimise your website today!
Check out Perth Digital Edge!…Continue Reading...
Innovation is all you need to succeed in digital marketing. As an entrepreneur, you have to find ways to get ahead of your competitors – SEO is one of them! There are SEO companies in Perth who can help you achieve your goals in digital marketing. In line with this, you can also apply basic SEO tactics, which can effectively bring a positive result to your business.
Here are a few basic SEO tactics for your business:
Study new SEO tactics that create a big impact on your business. If you want to get ahead of your competitors, you need an edge in business, which is – SEO.
Be updated with the latest trends in the Google algorithm as it can provide new SEO Ideas , better results, and excellent content. The industry is changing, and you have to be aware of new changes for you to stay on top of the game.
You can get organized by devising an organisational plan on how you can improve your business. Creating a goal with a specific timeframe for accomplishment can help you focus better on achieving a positive result for the business.
Reach out to Perth Digital Edge if you’re looking for an SEO specialist in Perth.
Increased Page Speed
Page speed is one of the criterions Google uses to rank websites in Search Engine Result Page (SERP), and slow page speed can affect negatively affect indexation and ranking. You can increase your page through file compression, optimised images and others.
Hire a Perth SEO company to work on optimise your website!
Optimise for Featured Snippets
Featured snippets are mini descriptions that appear on Search Engine Result Page (SERP) when users are searching for specific information, and it also answers questions even without reading the contents. High-quality featured snippets shows up in organic result and can increase your rank in SERP.
Final thoughts on SEO Today
Search engine optimization (SEO) is one of the most strategic and effective practice in digital marketing. It is effective but do not expect a “quick result” as you need to work on it intensively.
Being knowledgeable and innovative can help you stay ahead in digital marketing. Stay in the loop of business by keeping up with the trends in SEO and Google algorithms.
Define your SEO goals by studying the nature of your business and ways of advertising it. Keep track of your goals and achievements, and always update your developments.
One of the roles of SEO in Perth is to help you achieve an optimised website by enhancing your strategies in content marketing and website features. These include properly optimised featured snippets and increased page speed.
The truth is…
Digital marketers sometimes tend to look at the grandest and most complicated SEO tactics in the hope of attaining their business goals. Little did they know that sometimes the easiest SEO tactic brings the most effective results.
So consider the basic SEO tactics!
Start doing what we have mentioned above!
For further details about SEO in SEO in Perth, check out Perth Digital Edge!…Continue Reading...
Something that you need to know is that with digital marketing, there are different options that you can choose from. And, it is important to make sure that you are choosing the right one for your business. Different marketing options have different results. And, this is why you need to make sure about the different options that you have. This is the only way to make sure that you are going to get the most out of your digital marketing strategy: If you need help with digital marking or SEO in Perth Choose Perth Digital Edge.
Why is it important to know the different marketing options?
You need to know that with marketing and digital marketing, there are different target markets that are making use of different social media sites. And, if you want to make sure that you are reaching your target market, you need to make sure that you are choosing the right marketing strategy.
There are many businesses that are making use of different strategies, but it isn’t really necessary to choose all the different options. This is going to cost you a lot of money, unnecessarily. You should choose the options that most of your target market audience is using, to get the right results of your strategy.
The most popular digital marketing options for this year
There are really a large variety of digital marketing options that you can choose from. But, some are more successful and beneficial than other options. This is why you should make sure that you are going to know which of the different digital marketing options are going to be best for your business and that is the most popular for this year. These are the most popular digital marketing options for this year.
- Social media marketing
- Search engine optimization
- Content marketing
- Search engine marketing
How should you choose the right one for your business?
When you are going to decide which of these options you should choose, there are a couple of things that you should consider. Which one is going to give you the best results? And, how can you incorporate these options to ensure that you are going to be successful with your digital marketing options?
If you are struggling to choose the one that is going to be best for your company, then you need to make sure that you are going hire a marketing specialist to ensure that you are getting the best marketing strategies possible. This is the best investment that you can make for your business.
It is essential that you know which marketing strategies or options to choose for your business. There are different options, but this doesn’t mean that all the options are going to be the best for your business. This is why you should do research to know the different digital marketing options. And, to make sure that you are going to choose the one that is going to be the best for your business so that you can reach your target market.… Continue Reading...